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Dr. Shane Cole Co-Founder/Managing Partner

First and foremost I am a husband and father. I am working to build a better world for my family and for the familes whose live we touch. I graduated from Mercer Medical School in 2006 and received my ABEM board certification as an ER doctor in 2010. In concert with an amazing team, I founded iCare ER and Urgent Care in 2015 with a singular focus: empowering ER doctors and redesigning the way emergency and urgent care are delivered. I bring the mindset of a physician and the strategy of a CEO to every venture I lead.

 

What I Do:

  • I build care models that scale—high-performing, high-margin emergency care facilities designed to thrive in today’s fragmented healthcare landscape.
  • I create investment-ready opportunities—with strong unit economics, clean operational workflows, and physician-aligned structures that appeal to both clinicians and institutional capital.
  • I deliver on community impact—strategically locating facilities in areas with real need, where speed-to-care, quality, and trust translate to measurable outcomes.

Current Ventures:

  • Founder & CEO, iCare ER & Urgent Care – A fast-growing network of hybrid ER/urgent care facilities expanding across Texas and beyond, blending concierge-level care with operational precision.
  • Founder of University Urgent Care – A physician-led urgent care center located on the TCU campus, designed around the unique needs of student health and young adults.


My Edge:

I operate with the belief that private, nimble healthcare ventures—when structured with intention—can outpace traditional systems in quality, satisfaction, and profitability. I bring:

  • Deep operational and clinical insight from years in hospital-based and freestanding emergency settings.
  • A scalable blueprint that optimizes throughput, staffing, and service mix.
  • A relentless focus on outcomes: patient experience, physician satisfaction, and ROI.

Looking Ahead:

I’m actively seeking partnerships with:

  • Hospital executives aiming to expand footprint or diversify revenue through satellite ER/urgent care hubs.
  • Physician investors looking for equity-based opportunities in ventures that prioritize autonomy, quality, and long-term growth.
  • Strategic partners with interest in multi-site healthcare development, medical real estate, or integrated wellness delivery.

Whether you’re looking to co-develop a facility, invest in a high-yield model, or explore how your system can capture outpatient volume with an agile footprint—I’m ready to collaborate.

Let’s build the next era of emergency care. Boldly. Profitably. Sustainably.